BUILT FROM A DEAL THAT TIGHTENED
Run your rental deal under pressure before the market does it for you.
I projected $5,200 a month on my 10-unit building. On a good month I collected $4,000. Deal Under Pressure is the framework I wish I'd run before I signed.
THE MARGIN TEST
Six places a rental deal breaks. Check every one before you make an offer.
Most landlords find out they're losing money after they close. MARGIN catches it before.
Market rent ceiling
What comparable units actually rent for, not what you need them to rent for.
Assessed taxes & insurance
Model taxes at double. Mine went from $2,345 to $6,350.
Real collections
Underwrite 75–80% of scheduled rent. Never 100%.
Gaps in occupancy
Run it at 85%, 75% and 50%. Mine hit 40%.
Interest & financing
Know what your lender does when the numbers slip.
Necessary reserves
Six months of costs in the bank before you close.
FREE GUIDE
8 Truths That Can Keep Your Rental Property Deal From Falling Apart
Every truth ends with one question. If you can't answer it about your deal, that's where your deal breaks.
- Why your tax bill won't stay where it is (mine went from $2,345 to $6,350)
- The gap between projected rent and what actually hits your account
- The one lease question to ask before tenant behavior becomes the problem
THE COMPLETE FRAMEWORK
The free guide shows you where deals break. The Framework shows you what to do about it.
- Every MARGIN formula, including break-even occupancy and DSCR
- A worked 8-unit deal that looks fine on paper and loses money at 75% occupancy
- The lease clauses I wish I had from day one
- The MARGIN Calculator spreadsheet: works, renegotiate, or walk
- Real numbers from a real 10-unit building, not a textbook example
WHO I AM
I'm not a guru. I own a 10-unit building that almost broke me.
I work full time. My taxes nearly tripled, occupancy swung from 40% to 90% and back to 50%, and I lost close to $30,000 in rent and late fees. I never missed a mortgage payment.
Everything I teach comes from that deal: what worked, what almost didn't, and what I'd do differently. Whether it's your first rental or your fifteenth, the math doesn't care how experienced you are.
Jerry Myers, founder of Deal Under Pressure
“For which of you, intending to build a tower, sitteth not down first, and counteth the cost, whether he have sufficient to finish it?”
LUKE 14:28
WHAT'S NEXT
Can analyze a deal? Next is finding, funding and scaling them.
That's where I point people to Real Deal Network, where I went to level up after I stabilized my building.